Publication | Book - Amazon., December, 2003
By Visual Reference Publications
MB Studio has various project published in Callison: Creating Smarter Places.
Callison has been described as a design firm that puts business first, or a business firm that puts design first. Either way, the result is the kind of dynamic and engaging places that create lasting value by fostering both economic and social rewards.
Showcased in this 280-page book with over 500 color photos plus renderings and diagrams, are illustrations of Callison's agility, creativity and confidence in the face of change and how it has taken the firm from a group of 12 architects who designed their first Nordstrom store in 1975 to today's multi-disciplinary practice with over 400 employees practicing from the Seattle headquarters. Their design projects are divided roughly as: 50% retail, 20% hospitality, and 30% corporate and commercial.
The book is divided into five chapters: Living Locally / Competing Globally...branding/relationship; Creating Smarter Places...mixed use as a strategy for design/development; Hospitality as an Attitude; how hospitality strategies enhance the user experience; Putting the Office to Work...using corporate real estate to reduce costs and boost performance; Special Delivery...delivery systems that meet business needs; and WhatÕs Next for RetailÉdriving the trends that change the face of retail.
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